Hospitality for Marketing: Students will choose a case study from the text to assess their understanding of key marketing concepts and their ability to analyze situations from a marketing perspective. The student will prepare a SWOT Analysis in Word format, Times New Roman Font, 12 point, double spaced 2-3 page paper in APA format including a title page and bibliography.

THIS PAPER IS TO BE WRITTEN FROM A MARKETING PERSPECTIVE

Prepare a summary of the case study.

1. Provide an overview of the company or organization - who they are, what they do and how they do it. These are real companies so allot of information will be available from the company's own website.

2. Identify key stakeholders and what their roles are. What is the current marketing strategy and who is the target market now?

3.Identify and discuss the Strenghts, Weaknesses, Opportunities and Threats currently facing the company

4. Identify the key marketing issues the company is currently facing and how are they going to be overcome.

5. Using no less than three (3) peer reviewed sources (not including your text), fully answer the questions being posed by the case study Remember this is about marketing not business operations. While cost saving and efficiency are important, they are not the focus of this class. We do that in Revenue Management!!

6. Make sound recommendations addressing the major issues presented and have documented support. Use the Online (I WILL GIVE YOU SPECIFIC SCHOOL AFTER DOWN PAYMENT) Library.