Honda was the first Japanese auto manufacturer to produce cars in the United States. At that time there was much skepticism as to whether U.S. workers could adapt to the Japanese emphasis on high quality. Honda has succeeded in the United States, and other Japanese auto manufacturers have followed. At Honda, why is it so important to plan ahead, as much as five years, for quality of vehicle models? How is the design process related to quality management? What is the role of the PDCA cycle at Honda ? Why does Honda produce new and old models simultaneously? What is “quality fatigue”? How does Honda address it in its plant?