Honda usa is interested in learning what its 550 us dealers, Ask an Expert

Management Studies

Honda USA is interested in learning what its 550 U.S. dealers think about a new service program the carmaker provided to dealers at the beginning of last year. Honda USA wants to know if the dealers are using the program and, if so, their likes and dislikes about it. The carmaker does not want to survey all 550 dealers but hopes to ensure that the results are representative of all dealers.

a. What sampling plan should be used?

b. Why?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92031968

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