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Question 1 - Santa Fe Grill strives to be a fun place to eat, and management wants to know whether employee friendliness is positively related to this type of atmosphere. To help them understand this better, analyze the relationship between restaurant 'fun-ness' (x13) and employee friendliness (x12). Run your analysis for both restaurants in parallel (i.e., split the file), and be sure to provide interpretations for both restaurants. To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample; (3) present appropriate tables showing results of your analysis; and (4) provide a written interpretation of your analysis (e.g. what are the test statistic(s) and the significance level(s), do you reject the null hypothesis, what do these results mean for Santa Fe Grill management)?

Question 2 - Management wants to understand, for Santa Fe Grill customers only, if those who live farthest from the restaurant differ from those who live closest (x30) in terms of their likelihood to recommend the restaurant (x24). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample; (3) present appropriate tables showing results of your analysis; and (4) provide a written interpretation of your analysis (e.g. what are the test statistic(s) and the significance level(s), do you reject the null hypothesis, what do these results mean for Santa Fe Grill management)?

Question 3 - Management of Jose's Southwestern Grill wants to understand how distance from Jose's restaurant (x30) impacts frequency of eating at the restaurant (x25). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample; (3) present appropriate tables showing results of your analysis; and (4) provide a written interpretation of your analysis (e.g. what are the test statistic(s) and the significance level(s), do you reject the null hypothesis, what do these results mean for Jose's management)?

Question 4 - Santa Fe Grill management wants to understand if there is a relationship between customer age (x34) and those who recall restaurant advertisements (x31) (for all Mexican restaurant customers). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample; (3) present appropriate tables showing results of your analysis; and (4) provide a written interpretation of your analysis (e.g. what are the test statistic(s) and the significance level(s), do you reject the null hypothesis, what do these results mean for Santa Fe Grill management)?

Attachment:- Assignment Files.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92772935

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