Home Pharmaceuticals Case Study

After reading and analysing the case Home Pharmaceuticals carefully, please respond to the following questions. Use the headings and subheadings as shown below to present your answers.

1. Summarise the Industry and Market Information

2. Industry analysis: PESTEL Analysis

2.1 Introduction

2.2 Figure 1: PESTEL analysis

2.3 Element narrative

3. Industry Analysis: Porter's Five Forces

3.1 Introduction

3.2 Figure 2: Porter's five forces framework (extended version)

3.3 Forces narrative

4. Industry Analysis: Key Success Factors (KSFs)

4.1 Table 1: Key Success Factors

4.2 KSF narrative

5. Discuss the value of the rational models (such as PESTEL, Five Forces and KSFs) in contemporary strategic planning.

Attachment:- Assignment Files.rar