Help in identifying a few fmcgdurable b2b category of, Ask an Expert

Management Studies

Help in identifying a few FMCG/Durable/ B2B category of product/service of any indian company against which below project can be worked.

Stage 1:

Collect data on chosen company and product/service brand and identify the existing segmentation and targeting strategy

PESTLE analysis

Analyze the data and extract the SWOT current applicable to the chosen product/brand

Stage 2:

Based upon PESTLE and SWOT identify gaps or opportunities that the company can target afresh

Identify and qualify segments by applying the segment attractiveness measures (such as - measurability; accessibility; substantiality etc.)

Stage 3:

From the segments above, select ones that you propose to target (Targeting)

Propose positioning strategy for chosen target segment(s)

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93119451

Have any Question?Write your Review or question?

Related Questions in Operation Management

1 from the mission statement the following vision statement

1. From the mission statement, the following vision statement for Community Health Hospital is crafted: The hospital will be the health care provider of choice for physicians and patients recognized for (1) exceptional q ...

1 under what circumstances would you choose mediation to

1. Under what circumstances would you choose mediation to resolve an employment dispute? 2. The specification for a plastic liner for concrete highway projects calls for a thickness of 5.0 mm ± 0.08 mm. The standard devi ...

1 describe the strengths of each of the four behavioral

1. Describe the strengths of each of the four behavioral styles and how each could be used as an asset in selling your favorite product or service. Identify some of the weaknesses of each and explain how they could damag ...

Business model canvasthis is assignment requires you to

Business model canvas This is assignment requires you to pull information from MikesBike Channels 1. Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels ...

1 in 3-4 paragraphs explain how you will appraise and

1. In 3-4 Paragraphs explain how you will appraise and manage the employee's performance. And tell me how and why you think you're my best candidate for Chief Executive Office. 2. List a forecasting method that is not we ...

Please answer the following questions for the company

Please answer the following questions for the company Pfizer. (this is not a case study) 1. Is your company varying its products or service to adapt to differences in countries? Is the marketing approach different among ...

1 what are the different types of solid waste and how are

1. What are the different types of solid waste and how are they identified? What are the different approaches to solid waste management? 2. Looking at the bifurcation diagram of the quadratic, or of the logistic equation ...

1 ecological dialogue can best be summarized asa what we

1. Ecological dialogue can best be summarized as: A) what we believe about the environment depends on what we see and feel. B) what we see and feel about the environment depends on what we believe. C) Both A and B are co ...

Does having legal access to oral contraceptives cause women

Does having legal access to oral contraceptives cause women to get married later? This is a big task, so the work will span two assignments. There are multiple goals for this task: Understand and use difference-in-differ ...

Transformational leadership through effective internal

Transformational Leadership through Effective Internal Communication Respond to the main points of Transformational Leadership through Effective Internal Communication assigned by two or three questions with answer (no m ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert