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Marketing Management, Management Studies
Question: INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided that allows you to organ ...
Question: Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out: 1. What the company representative bel ...
Question: Market Competitiveness Compose a three-to-five page paper (not including the title and reference pages). Your paper should be written in a scholarly third-person tone; it should be in APA format. Your essay sho ...
Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to 1. Choose a brand categ ...
Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...
Assessment Write a report detailing the marketing communications industry and how it impacts on current business activities. This should include the following: - Where information on marketing communications can be found ...
Question: Consumer Behavior Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5-step buyer decisio ...
Question: The length of the document should be at least 8 to 12 pages, double space. Please remember to include the cover page. The trade attaché is leading a trade delegation to the USA and must prepare a 5-7 slide mark ...
Question: Respond to the following: How has the internet affected marketing research? As a part of your answer address time, cost, approaches, or validity. The response must be typed, single spaced, must be in times new ...
Question: Activity 1: Watch Coca-Cola Hello Happiness Then consider the following: 1. Is it socially responsible marketing? Environmentally responsible marketing? 2. What are the pros and cons? 3. What it the intent? Doe ...
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Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate
Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p
Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As
Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int
Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As