HEALTHCARE PLANNING AND MARKETING COURSE

Information to be research is on one of the top hospital in Austin,Texas. Selected St. David Medical Center from us news.com, # 4 hospital in Austin. Despite their size and income, they have only one high performing specialty and they don't have home health as part of their services. They only listed the following:

Breast Care
Cancer Care
Cardiac Rehabilitation
Cardiovascular Services
Center for Continence & Pelvic Floor Disorders
Diabetes Education
Emergency & Urgent Care
Health & Fitness Center
Heart Hospital of Austin
Heart & Vascular Services
Hospitalist Services
Imaging Services
Intensive Care
Kidney Transplant Program
Laboratory Services
Lymphedema
Maternity & Newborn
Neurodiagnostics
NeuroTexas Institute
Nutrition
Occupational Therapy
Orthopedics
Outpatient Clinical Nutrition Services
Rehabilitation Services
Respiratory Therapy
Sleep Lab
Spiritual Care
Surgery
Texas Cardiac Arrhythmia Institute
Weight Loss Surgery
Wound Care
Women's Services

A business plan will be used to establish home health services to augment their existing income, improve/maintain their outcomes by reducing avoidable re-hospitalization of their discharged patients,increase their Medicare patient base with increasing number of baby boomer population entering Medicare.From the figures listed on that American Hospital Association can be taken

Part to be completed:

Market Analysis

i. Describe the industry in which the company operates.

ii. What trends are shaping the industry?

iii. Who are the company's customers?

iv. How will the company attract customers?

v. Who is the company's competition?

vi. How will the company differentiate itself from its competition?

Exhibits

i. Form of legal formation document on file with the state.

ii. Summary of key provisions contained in the company's governing bylaws, partnership agreement, or limited liability company regulations.