Health promotion programs and apply the four Ps of the marketing mix: product, price, place, and promotion. Product is the tangible good, service or behavior. Price is the cost to the target audience of making the exchange. Place is the marketing or distribution channels that the information is relayed to the target population, and promotion is communicating the exchange being offered and maximizing the likelihood that target audiences will take the desired action.

Health promotion program: Promoting skin cancer awareness in a community with a high incidence rate of skin cancer.