Health care organizations (HCOs) often struggle with performance improvement and with effectively communicating performance improvement results to their internal and external stakeholders. It is equally important to communicate your successes externally for marketing and internally to continue to build on your successes. The messaging to these two groups, however, is very different.

For this project, discuss the following:

• Describe specific initiatives, laws, and accreditation standards that can be leveraged to improve health care quality and enhance performance improvement.
• Develop a communications strategy to achieve effective and efficient communication of performance data and performance improvement initiatives.
• Include a plan for strategic messaging in communications to employees (to effect change) and communications to the general public (for marketing purposes).