Health Care Marketing

1- True or False? Social media is a unique source of data, as it is not controlled by the researcher.

True

False

2- The major limitation to mail surveys is:

A. the growing cost of postage.

B. individuals increasingly consider mail surveys “junk” mail.

C. the cost of incentives to encourage response rates have increased dramatically in the past 5 years.

D. the issues of response rate and who returns the survey.

3-True or False? When each unit's chance of being selected into a sample is equal, then that is referred to as a simple random sample.

True

False

4. True or False? A growing challenge today with telephone interviews is that many people no longer have landlines.

A)True

B) False

5.ue or False? A major benefit of focus groups is the synergistic effect that occurs with group discussion.

A) True

B) False

6. True or False? When data are collected from all members of the target population, it is called a complete random sample.

A) True

B) False

7. When a person is selected to be in a sample as a function of an “expert's” judgment, this is referred to as a:

A. convenience sample.

B. simple random sample.

C. stratified sample.

D. purposive sample.

8. True or False? All elements or people of interest to a researcher are called the population in sampling design.

A) True

B) False

9. The major difference between an experiment and a quasi-experimental design is that in the latter:

A. subjects know they are in an experiment.

B. not all variables can be controlled.

C. the sample size is usually greater.

D. the costs are significantly lower.

10. True or False? The Internet is a “cost of entry” when it comes to attracting the N-Gen cohort segment for health care organizations.

A) True

B) False