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A local university has an alumni weekend every November. Traditionally the top 200 donors attend a private function at the Alumni Center. Each year it is a different theme and it is the highlight of the alumni weekend of events. The president of the Alumni Association has just been hired and is overwhelmed with where to start. Budget is not an issue and the president has hundreds of ideas. He has asked your opinion and recognizes he needs to make some decisions and start planning. Using SMART goals, a Needs Assessment and a timeline, how can you assist her in supporting her request and creating the initial starting point for your event planning?

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