Has mcdonaldrsquos got the balance right between global, Ask an Expert

Management Studies

Has McDonald’s got the balance right between global standardization and national differentiation (Strategy Capsule 12.3)? Should it offer its franchisees in overseas countries greater initiative in introducing products that meet national preferences or to adapt store layout, operating practices, and marketing?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92497626

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