Q. 1. Illustrate what is your evaluation of Adidas' line-up of businesses in 2008? Illustrate what does a 9-cell industry attractiveness/business strength matrix displaying Adidas' business units look like?

2. Does Adidas' business line up exhibit good strategic fit? Illustrate what value-chain matchups exist? Illustrate what opportunities for skills transfer, cost sharing or brand sharing are evident? Prior to its divestiture, Illustrate what kind of strategic fits existed between Adidas' core business and its Salomon business unit?

3. Has Adidas' business line up exhibited good resource fit between 1998 and 2007? Illustrate what have been the financial characteristics of its major business segments during that time period? Which businesses might have been considered cash hogs and cash cows?

4. Based on your analysis of Adidas businesses, did the restructuring undertaken in 2005 and 2006 make sense?

Does it appear the acquisition of Reebok International will produce higher returns for shareholders?

Illustrate what strategic actions should Adidas top management initiate to improve the Industry's financial and market performance now that restructuring is complete?