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H & M Hennes & Mauritz AB is a Swedish multinational clothing-retail company, known for its fast-fashion clothing for men, women, teenagers and children. H&M and its associated brands operate in 62 countries with over 4,500 stores and, as of 2015, employ around 132,000 people. It is the second largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara).The company has a significant online presence, with online shopping available in 32 countries, collection of style in 19 countries, Monki and Weekday in 18 countries each, and Other Stories in 13 countries, and Cheap Monday in 5 countries.

Based on the above information, you must answer the following questions in details:

1) In details, explain the economic imperative of the H&M Group.

2) Is H&M Group political imperative approach country responsive? If so or not explain.

3) What is the quality imperative the H&M Group implements? Is it operationalized by meeting or exceeding customer expectations or is it formulated at the top managerial level and defused throughout organizations?

4) Does H&M Group use the administrative coordination approach to formulate and implement their strategies?

5) Does H&M Group have global integration with national responsiveness?

6) What are the multi-domestic strategy, international strategy, and transnational strategy of the H&M Group?

7) What are H&M group goals in terms in profitability, marketing, operation, finance and human resources?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92576246

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