Group Project
Choose a service organization( coca cola or dominos pizza). Within your assignment groups, analyze the services offered by the business. The purpose of the project is to apply the concepts and tools learned in class to a business situation of your choosing. Through the project you will practice written and presentation skills as well as demonstrated knowledge of core services marketing and management concepts.
Project Outline:
The outline of the project is as follows:
Cover Page
Table of Contents
Introduction of the company
Analysis of Marketing Mix
Analysis of marketing mix of any one competitor
Conclusion
Cover Page:
Name of University
Name of Course: MKT320
Project Title
Name of organization
Name of Competitor organization
Instructor's Name: Dr. Farah Ahmad
Group Members and Student Id
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Table of Contents:
It requires sections and subsections with page numbers.
Use colored separators before the start of a new section/chapter.
Introduction:
History
Mission and Vision of the Company
Objectives and scope of work
Analysis of organization:
Apply the tools learned
Be creative and analytical
Use information from the lecture slides
Analysis of competitor organization
Apply the tools learned
Be creative and analytical
Use information from the lecture slides
Conclusion
Explain what you learned from the project for the comparison done among the organizations
What is the outcome of this study
References
Please provide a numerical list of the websites and books you used during your project. To insert them within the text as well. Following the APP Reference style:
For Journal Papers:
Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Academy of Management Journal, 1573-1592.
For Websites:
World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2012, from
http://www.wto.org/english/res_e/statis_e/statis_e.htm
For Books:
Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage
Appendix
Compile some related readings here.
Reference Guidelines
Reference Quantity and Quality:
Your paper will be judged in part on the basis of your reference materials, both that you have used adequate sources to gain multiple perspectives and that these are respected, credible sources. It is expected that most of these are secondary sources, although primary sources are encouraged as well. A bibliography with fewer than 10 sources is likely to be judged as less than adequate.
Wikipedia may be used to help you identify credible sources, but do not rely on it as a reference. Multiple citations to Wikipedia will hurt your grade.
Tables:
All tables, figures, graphs, and exhibits included within the paper should be numbered (i.e., Figure 1) and given a descriptive heading.