Greeting a nationwide health club

You are the founder of a health club. The health club industry is quite fragmented wieth a many small players and just a few larger players such as LA fitness 24 hours fitness your backers what you to devise a strategy for growing you r business quickly establishing a nationwide chain of health club

1- is there scope of revalue innovation in this industry what might a value innovation strategy look like ?

2- describe how your chosen strategy would enable you to create a national brand and or attain scale economies

3- what would your growth strategy be chaining or franchising be sure to justify your answer