Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Business Management Expert

1) For years, when considering new products, marketers at Celestial Seasonings would ask, "What will Stacy think?" Stacy represented 5-0 year old, educated, upper-income, infrequent television-watching, and heavy-reading women. Stacy was Celestial's major:

A. SBU.
B. target position.
C. product supporter.
D. sustainable competitive advantage.
E. market segment.

2) Graham had developed an extremely successful advertising and promotion campaign for a client in U.S. Client wanted to roll same campaign out to markets worldwide, but Graham cautioned against doing this as:

A. differences in languages, customs and culture might make campaign meaningless and ineffective in some markets.
B. copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of  U.S. market.
C. he had not applied for or received international certification which was required for working outside U.S.
D. he was unfamiliar with code of ethics for advertising in other countries.
E. All of the above.

3) Automobile manufacturing industry closely watches annual consumer satisfaction survey. For years, Japanese car companies have consistently had highest levels of customer satisfaction, creating ____________ for these companies.

A. sustainable competitive advantage
B. diversification strategy
C. strategic marketing plan
D. control phase mission advantage
E. STP cost

4) Zan wishes to collect considerable information about present opinions of his ten most important customers. Zan will likely use ________________ research method.

A. structured survey
B. observation
C. secondary data mining
D. primary data mining
E. in-depth interview

5) Martin has hired market research company to bring together small group of soft drink consumers and get feedback on his company's three new advertising slogans his firm is considering. Market research firm will make _________________ to give information Martin has requested.

A. focus group
B. observation center
C. international survey
D. industry survey
E. primary data mining analysis

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M916198

Have any Question? 


Related Questions in Business Management

Why do you suppose so much planning needs to occur before

Why do you suppose so much planning needs to occur before installation of the Linux OS?

Final case rabobank corporation netherlands turning the

Final Case: Rabobank Corporation Netherlands: Turning the Smartphone into an Engine of Bottom-line Growth. Discussion Questions: 1. What are the main strengths and weakness of Robobank that may help or hinder its capacit ...

Individual automating sales and inventoryas the new manager

Individual: Automating Sales and Inventory As the new manager of a convenience store, you have noticed issues with the manual method of tracking sales using paper sales tickets and spreadsheets, as well as, shortages on ...

Is the internet an infrastructure architecture or an

Is the Internet an infrastructure, architecture, or an application program? Why? If none of the above, then what is it?

Business model strategy and the challenges o exponential

Business Model, Strategy and the Challenges o Exponential Growth" Briefly summarize the operational and strategic issues faced by Billcutterz.com, and consider the options that Barry Gross has to address these issues. Wh ...

A pm is managing 25 team members in four countries

A PM is managing 25 team members in four countries. Additionally there are 6 consultants working from their home base. How many channels of communications are possible in the project? 496. 30. 465. 300.

A competitive firm in a perfectly competitive market

A competitive firm in a perfectly competitive market produces and sells hats. Last year, it produced and sold 1,000 hats at the equilibrium price of $10. It incurred average variable costs of $6 and earned total economic ...

Awer the following question below no plagiarism please

Answer the following question below ; no plagiarism please ; I need this answer in 2 hours ; I know it is short notice Suppose a manager believes that hiring three (3) more staff members would double productivity for the ...

Give at least three examples of the medical dominance of

Give at least three examples of the medical dominance of physicians. In your opinion, should physicians have as much power as they do? Why, or why not? Your response should be at least 75 words in length.

Industrial organization classoutline and briefly explain

Industrial Organization class: Outline and briefly explain the major elements of the standard used to evaluate industrial performance from the perspective of societal welfare. Based on this standard, rank order the follo ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen