Google's Organizational Design and Culture Donate to Its Success Google co-founders Sergey Brin and Larry Page have shaped an organization that has topped Fortune magazine's Best Companies to Work For list for the last two years. Rather than produce in size in just one geographic location, Google has been increasing by increasing the number of cities in which it has operations. The co-founders have dissimilar opinions as to how significant it is to maintain the organizational culture that brought Google its competitive success. Page needs to maintain the culture while Brin wants to improve the culture to be consistent with the competitive reality of today and Google's current resources. Additional culture challenge for Google is whether Goggle must attempt to change the corporate culture of any of the firms that it acquires. Any firm that is learnt by Google would have a culture and an worker hiring process that worked successfully for the company, however Google must decide if it wants to create a united culture across all locations that is nurtured from headquarters. Recently assimilated YouTube is separated geographically from Google's headquarters and it has been equal to maintain a separate organizational culture, although the fact managers at YouTube report to a superior at Google. Moreover employees that are increased as a result of a corporate acquisition would become Google employees without having successfully completed Google's disreputably difficult selection process. These issues will become further important for Google to address as it becomes more acquisitive. For Discussion- Do you approve with Larry Page's conclusion that all human organizations have an optimal size? Describe your rationale