Google in China (Harvard Business School Publishing) article will relate to the concept of the markets at the bottom of the economic pyramid.

Please provide a comprehensive analysis (not a summary).

-A typical formal case analysis might follow these guidelines: Statement of problem or problem(s) facing the firm. State the problem(s) clearly and succinctly.

-Explain why you believe it (or they) is important.

-Summary of the situation/analysis of issues. This is the section in which you may use tools such as a SWOT analysis or other analytical tools.

-Discuss only the information most relevant to the case. Remember that any analytical tool you use should demonstrably achieve some insights that will help you to make a final recommendation. This is the meat of your analysis and willdemonstrate your thinking and depth of understanding of the case and course material.Strategicalternatives and recommendations for strategy. Present a set of strategic alternatives,evaluate them, and then decide which is (are) best. This will be your recommendation. Yourrecommendation should follow logically from the statement of the problem and the situationanalysis. I don't have to agree with your recommendation for you to get a good grade, but Ineed to see the logical flow and justification clearly.Your analysis should be professional and not exceed three pages, single spaced. Keep repetitionof case material to a minimum, focus on analysis.Please try and keep to the three pages.

1) This is a recommendation that I think applies to most cases. You are asked to answer three areas regarding the case. It will sometimes help to have a "brief" introduction or summary to your case but be careful of the page constraint. When I say summary it could be a short paragraph on emerging markets may alter the picture or are impacted.

2) References will always enhance your analysis. Please be careful in your citations.