Google Business Case

You are expected to use the Internet to update the current conditions of Google as it impacts this case and to read the appropriate theoretical models concerning competitor analysis and interfirm rivalry and interdependence.

Question 1: Using competitor intelligence based on the case material and relevant updates for the current situation, a.) assess the levels of market commonality and resource similarity that Google has with key industry competitors. b.) How will they influence competitive behavior and c.) the intensity of rivalry?

Question 2:

1. Conduct a competitor analysis and

2. prepare an anticipated response profile for each major rival.

Question 3: Considering Google's external and internal environmental conditions, a.) does a SWOT analysis reveal any insights to enhance the company's efforts to compete or improve performance? b.) in which markets and/or versus which co,petitors?

Question 4: Examine Google's strategies and strengths in each business segment.