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Go to your library's online databases or the Internet and look for examples of firms conducting a marketing research study. There are many examples reported in periodicals such as Advertising Age, Marketing News, Business Week, and Forbes. Typically, these articles will mention a few details of the research project itself.

Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92031780

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