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Go to www.facebook.com/business to see how to build pages, ads, and sponsored stories, as well as how to take advantage of mobile applications. What are some of the steps that Facebook suggests a person consider when marketing using ads?

Facebook works with companies to help them build successful campaigns through its platform. Facebook uses a four-step strategy to help businesses achieve success. The steps include:

1) Building your page.

2) Connecting with people.

3) Engaging your audience.

4) Influencing friends of fans.

Marketing Management, Management Studies

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