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Go to http://www.reportgallery.com and review Dell's most recent annual report.

Also, go to Dell's website (http://www.dell.com) and in the section "about Dell," review the background material about Dell that relates to this chapter.

Questions

1. Describe Dell's growth in international markets. Does it appear that Dell's international business is growing?

2. Dell's website explains that it established a manufacturing facility in Ireland in 1990 (just six years after the company was created) in order to serve Europe and Africa. What do you think motivated Dell to enter these new markets?

3. Dell's website explains that in 1996 it established a manufacturing facility in Malaysia to serve the Asia-Pacific region. Why do you think it decided not to use its Ireland facility to serve the AsiaPacific region?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92051653

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