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Go to AnnualReports.com and review the annual reports recently released by two corporations in the same industry. Review each report and discuss the following questions:

What organizational differences, if any, do you see in the way each corporation discusses its annual performance? Is the data presented clearly so that shareholders can draw conclusions about how well the company performed?

What goals, challenges, and plans do top managers emphasize in their discussion of results?

How does the format and organization of each report enhance or detract from the information being presented?

Marketing Management, Management Studies

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