Global marketingthe activity of a global corporation, Ask an Expert

Management Studies

Global Marketing

The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9512148

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