Global marketing report:
kindly find file for the further description. Digital marketing tools (especially the internet) allow even small businesses to expand internationally. Explain the key factors in an international market that would help or hinder an Australian firm's potential success when marketing via virtual channels.
1. The audience for this report should be an Australian organisation. You will discuss the theory surrounding the issue and provide relevant, practical recommendations on how your organisation should manage its exposure to the issue.
Your assessment should be prepared in report format and should include the following content:
- Introduction to the report (aims)
- Literature review (discussion of theory)
- Management implications (how does this apply to your selected organisation)
- Recommendations
- Conclusions
- Reference list