Global Marketing - Strategy and Practice Individual report Assignment

This is an individual assessment.

Using RAF Cosford Museum you have now to write a strategic marketing plan to launch the RAF Cosford museum as a visitor destination in to the selected market.

Your plan needs to cover the following areas

• Market entry- what is the market entry strategy that would be most appropriate for the organisation in the international market. Justify this selection.
• Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be
• Suggested organisation structure for managing the international operations and justify why this is the most appropriate
• Give a critical review of any additional services or product offers that would play a large part in the success or otherwise of this launch.

You should use recognised strategic international marketing models or frameworks as far as possible to present your information.

This is an individual piece of work.

A good quality assignment will:

• Demonstrate your knowledge and understanding of the theoretical issues involved including the use of models or concepts to illustrate your answer.
• Include evidence of appropriate application of international marketing concepts
• Justify why the selection criteria both macro and micro are relevant to the chosen product/company in the elimination of potential markets
• Provide reference to literature searches with all readings fully listed
• Demonstrate an awareness of the principal issues surrounding the topic area.
• Underpin recommendations with suitable and current statistics.

Assignment Files -

https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0