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Global Market Entry and Product Strategies


Watch the video titled, "From new technologies to trade opportunities", (5 min 21 s) located below. You may also view the video at http://youtu.be/MoJp0rgREOY. Determine whether product innovation is becoming something that is more for developed economies as opposed to developing economies. Imagine you are on the council of a company in a developed country and your goal is to assist with finding ways that underdeveloped countries could benefit from your extremely high-tech products or services. Predict the magnitude of effort that your company would need to put forth in order to increase the usage of one (1) of your products in a developing country. Provide a rationale for your response.

Marketing Management, Management Studies

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