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GLOBAL ENVIRONMENTAL NEWS ANALYSIS (GENA) REPORT

The global business environment is changing rapidly. The objective of the GENA is to encourage you to be informed of changes in the global business environment.

Your task is to report such news and its implications for theory and practice. By executing this assignment, you will learn to apply theoretical readings to current global news, and understand the implications of current business practices.

This is business writing using professional terms and wording. Avoid using slang and common colloquialisms.

The following format must be used 50 "points" total:

(a) News item, source, date

(b) Concise, brief summary

(c) Implications for practice (beneficiaries/losers)

(d) Implications for theory (link theories/concepts from text to news item)

(e) Future direction/your personal prediction based on reading

Using this article relating to global news, summarize the article, identify and explain implications for practice and theory (including citing the related concepts from your textbook), and provide your opinion of the future direction the story might take.

Prepare your report according to the instructions below:

Requirements (Here's what your paper should look like):

Length 2 well-written pages

Single line spacing

Font - Times New Roman size 12pt

USE THESE Headings: Summary, Implications for Practice, Implications for Theory, Future Direction.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92556104

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