Given the various marketing strategy implementation approaches discussed in the text and your individual personality and preferences, respond to the questions below as the individual who is personally responsible for implementing a marketing strategy:

a. Which implementation approach discussed in your text would you be the most comfortable using? What are the reasons for your comfort with this approach?

b. Are there situations where you would not use this approach or is the approach universally applicable? Please explain the circumstances that would portend a different strategy.

c. Discuss your comfort level at implementing a strategy that is not within your personal comfort zone.