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Management Studies

Given the information below which strategy does not seem to be a good one?

Gross Profit =$ 100,000.00

Total Expenses = $ 200,000.00

Other Income =$ 10,000.00

Other Expenses =$ 10,000.00

Market Share (1st seg)=15.00

Market Share (2nd seg)=25.00

Highest Brand Judgement (1st seg) =50

Highest Brand Judgement (2nd seg) =75

Highest Ad Judgement (1st seg) =50

Highest Ad Judgement (2nd seg) =55

Switch second segment

Cut expenses

Keep first segment

Redesign ads

Increase advertising expense

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92589412

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