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Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each:

PRODUCT

PRODUCT CONTRIBUTION (% OF SELLING PRICE)

COMPANY CONTRIBUTION (% TOTAL ANNUAL CONTRIBUTION DIVIDED BY TOTAL ANNUAL SALES)

POSITION IN LIFE CYCLE

Smart watch

30

40

Introduction

Tablet

30

50

Growth

Hand calculator

50

10

Decline

Operation Management, Management Studies

  • Category:- Operation Management
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