Give the answers of given below questions. Word limit should be 3000

1. Explain the various elements of the marketing process

2. Evaluate the benefits and costs of marketing orientation for a ICT

3. Show macro and micro environmental factors which influence marketing decisions

4. Propose segmentation criteria to be used for products in different markets

5. Choose a targeting strategy for a selected product/service

6. Demonstrate how buyer behaviour affects marketing activities in different buying situations

7. Propose new positioning for a selected product/service

8. Explain how products are developed to Sustain competitive advantage

9. Explain how distribution is arranged to provide customer convenience

10. Explain how prices are set to reflect an organisation's objectives and market conditions

11. Illustrate how promotional activity is integrated to achieve marketing objectives

12. Analyse the additional elements of the extended marketing mix

13. Plan marketing mixes for two different segments in consumer markets

14. differences in marketing products and services to businesses

15. Show how and why international marketing differs from domestic marketing.