Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Human resources are the valuable endowment in a country. The success of a plan or development of the national economy or an augment in the physical quality life index is substantially affected by the efficient measures taken for education, health, skill and well-being of the masses. This in a natural way draws our attention on the Medicare Services made available to the human resources. The development of healthcare facilities is only not affected by the opening of healthcare centers and hospitals however more so by their effectual administration and value-orientation. If the hospitals or the healthcare centers are well managed, we cannot deny quantitative-cum-qualitative improvements in the healthcare services. Obviously, the healthcare services have not received due attention of the policy planners that have been found deteriorating in the quality of services made available by the hospitals. To be more specific the government hospitals are found in a dilapidated condition. The doctor’s Para-medical personnel and even the low echelon staff lack a sense of commitment. In a developing country where the poorer sections of the society are not in a position to afford the costly Medicare services offered by the private hospitals, it is not a good sign. Therefore it is high time that the policy markets, medical and Para-medical personnel, managerial personnel realize gravity of the situation and make possible the essential changes in the administration of hospitals so that the masses are made available the world class Medicare services.

There are a number of private hospitals offering to the society the world class Medicare services however it is not possible that urban and rural poor use the expensive services of such hospitals. Obviously, we find the management of Medicare services of costly affair as a big budget is required to promote the research facilities, to procure sophisticated plants are equipments, to operate and maintain the hospitals. We cannot deny the fact that the world class excellence cannot be promoted unless we intensify world class education and research facilities. Apart from a few, almost all the government medical college hospitals fail in doing such partially on account of poor management. The private hospitals have been found assigning an overriding priority to the work culture which is the result of a well managed education and training program. It is against this background that we make a strong advocacy in favor of hospital management in which the marketing of hospital services occupies a place of outstanding importance. The defined principles of social marketing made it necessary that both the public and private hospitals consider hospital a social institution.

The quality of service, the behavior of medical and paramedical personnel, the structure of fee, and the inculcation of mass awareness are some of the aspects to given due weightage while marketing the healthcare services. In the developing perspective, the hospitals irrespective of the fact that they are public or private bear the responsibility of expanding their services to the rural areas where the masses suffer a lot. Therefore in natural way needs a new approach, a new strategy, a new vision. It is against this background that we talk about hospital marketing which would make the ways of multi–dimensional developments.

problem: Give the above stated environment; design an appropriate marketing mix for a corporate hospital.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94907

Have any Question? 


Related Questions in Marketing Management

Assignment benefits of business analyticsbusiness

Assignment : Benefits of Business Analytics Business analytics can provide a significant benefit to organizations. If the organization utilizes business analytics and analyzes the data correctly, they will be able to mak ...

Microsoft word - tutorial questions - for

Microsoft Word - Tutorial Questions - for students.docx Consumers occasionally find television commercials to be humorous and enjoyable. Some advertising pundits claim that such commercials may capture attention but are ...

Career connection this assignment builds socialization

CAREER CONNECTION: This assignment builds socialization skills and establishes the importance of mentoring to aid in career advancement. The team has been invited to present at a conference before top executives of Fortu ...

Principles of marketing course syllabus- course description

Principles of Marketing Course Syllabus- Course Description - Introduction to the functions of marketing, building on the influence of social, economic, ethical, legal, and technological forces on marketing activities, a ...

Your company has decided to launch a new line of

Your company has decided to launch a new line of products. The company is  Costco The newly created product is: Anti aging skin moisturizer - Kirkland brand   Create  a  1200-1400-word  report to address the following in ...

Assignmentwrite a 2000 word paper that consists of a very

Assignment Write a 2000 word paper that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing. You can select specific topics for your plan from the M ...

Question ms janet bradley is a personal trainer and the ceo

Question : Ms Janet Bradley is a personal trainer and the CEO of the Healthy Living Group, a diet, health and nutrition consulting company. She is concerned about the correlation between obesity rates and the consumption ...

Ten grammes of water at 20degc is converted into ice at

Ten grammes of water at 20°C is converted into ice at -10°C at constant atmospheric pressure. Assuming the specific heat of liquid water to remain constant at 4.2 J/gK and that of ice to be half of this value, and taking ...

Consumer behaviorweekly tasks or assignments individual or

Consumer Behavior Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. N ...

In the land of free trade the public does not view all

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers' choice to partake in product ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate