Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Human resources are the valuable endowment in a country. The success of a plan or development of the national economy or an augment in the physical quality life index is substantially affected by the efficient measures taken for education, health, skill and well-being of the masses. This in a natural way draws our attention on the Medicare Services made available to the human resources. The development of healthcare facilities is only not affected by the opening of healthcare centers and hospitals however more so by their effectual administration and value-orientation. If the hospitals or the healthcare centers are well managed, we cannot deny quantitative-cum-qualitative improvements in the healthcare services. Obviously, the healthcare services have not received due attention of the policy planners that have been found deteriorating in the quality of services made available by the hospitals. To be more specific the government hospitals are found in a dilapidated condition. The doctor’s Para-medical personnel and even the low echelon staff lack a sense of commitment. In a developing country where the poorer sections of the society are not in a position to afford the costly Medicare services offered by the private hospitals, it is not a good sign. Therefore it is high time that the policy markets, medical and Para-medical personnel, managerial personnel realize gravity of the situation and make possible the essential changes in the administration of hospitals so that the masses are made available the world class Medicare services.

There are a number of private hospitals offering to the society the world class Medicare services however it is not possible that urban and rural poor use the expensive services of such hospitals. Obviously, we find the management of Medicare services of costly affair as a big budget is required to promote the research facilities, to procure sophisticated plants are equipments, to operate and maintain the hospitals. We cannot deny the fact that the world class excellence cannot be promoted unless we intensify world class education and research facilities. Apart from a few, almost all the government medical college hospitals fail in doing such partially on account of poor management. The private hospitals have been found assigning an overriding priority to the work culture which is the result of a well managed education and training program. It is against this background that we make a strong advocacy in favor of hospital management in which the marketing of hospital services occupies a place of outstanding importance. The defined principles of social marketing made it necessary that both the public and private hospitals consider hospital a social institution.

The quality of service, the behavior of medical and paramedical personnel, the structure of fee, and the inculcation of mass awareness are some of the aspects to given due weightage while marketing the healthcare services. In the developing perspective, the hospitals irrespective of the fact that they are public or private bear the responsibility of expanding their services to the rural areas where the masses suffer a lot. Therefore in natural way needs a new approach, a new strategy, a new vision. It is against this background that we talk about hospital marketing which would make the ways of multi–dimensional developments.

problem: Give the above stated environment; design an appropriate marketing mix for a corporate hospital.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94907

Have any Question? 


Related Questions in Marketing Management

Backgrounda mark of a professional is being able to analyze

Background: A mark of a professional is being able to analyze and evaluate information using objective criteria rather than making haphazard and capricious judgments. The purpose of this assignment is to apply objective ...

Write a mission and a vision statement for biocon india

Write a mission and a vision statement for Biocon India Group. How ill these statements support the development of sustainable competitive advantage.

Questionthe michigan legislature considered a bill to help

Question: The Michigan legislature considered a bill to help fund our roads. One way this bill was going to fund roads was through an increase to the Michigan sales/use tax on gasoline. Based on what you know about econo ...

Research paper dueas a follow up select a global company

Research Paper due. As a follow up, select a global company what is their mission? What is their core business? Please explain their specific global drivers in detail - costs, government, markets, and competition. Please ...

In your own words describe the wheel of retailing how

In your own words describe the Wheel of Retailing. How would you classify Walmart in terms of its position on the wheel of retailing versus that of an off-price retailer?

For which activities that are part of college life could

For which activities that are part of college life could you use agent-based modeling to simulate what happens? Describe three such scenarios.

Channel conflict is inevitable given the complexities of

Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of the means available to the channel manager for detecting and managing ...

Please answer each question in an essay form 1 one

Please answer each question in an essay form. 1 (one) paragraph for each question. 1. If Starbucks wants to enter the Cuban market which global market entry strategy would be best? Why would you choose that particular st ...

Extra credit assignmentblack fridaycyber monday1define and

Extra Credit Assignment Black Friday/Cyber Monday 1. Define and describe Black Friday and Cyber Monday (3-4 paragraphs) • When are these dates? • Why are they so important? • How did they get their name? • History -- whe ...

Chapter 1 team project assignment client introduction and

CHAPTER 1 TEAM PROJECT ASSIGNMENT: Client Introduction and Research 1. Will import tariffs be a concern for your client? You can research the import duties imposed by various countries on products by visiting www. export ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro