Ask Question, Ask an Expert


Ask Marketing Management Expert

Human resources are the valuable endowment in a country. The success of a plan or development of the national economy or an augment in the physical quality life index is substantially affected by the efficient measures taken for education, health, skill and well-being of the masses. This in a natural way draws our attention on the Medicare Services made available to the human resources. The development of healthcare facilities is only not affected by the opening of healthcare centers and hospitals however more so by their effectual administration and value-orientation. If the hospitals or the healthcare centers are well managed, we cannot deny quantitative-cum-qualitative improvements in the healthcare services. Obviously, the healthcare services have not received due attention of the policy planners that have been found deteriorating in the quality of services made available by the hospitals. To be more specific the government hospitals are found in a dilapidated condition. The doctor’s Para-medical personnel and even the low echelon staff lack a sense of commitment. In a developing country where the poorer sections of the society are not in a position to afford the costly Medicare services offered by the private hospitals, it is not a good sign. Therefore it is high time that the policy markets, medical and Para-medical personnel, managerial personnel realize gravity of the situation and make possible the essential changes in the administration of hospitals so that the masses are made available the world class Medicare services.

There are a number of private hospitals offering to the society the world class Medicare services however it is not possible that urban and rural poor use the expensive services of such hospitals. Obviously, we find the management of Medicare services of costly affair as a big budget is required to promote the research facilities, to procure sophisticated plants are equipments, to operate and maintain the hospitals. We cannot deny the fact that the world class excellence cannot be promoted unless we intensify world class education and research facilities. Apart from a few, almost all the government medical college hospitals fail in doing such partially on account of poor management. The private hospitals have been found assigning an overriding priority to the work culture which is the result of a well managed education and training program. It is against this background that we make a strong advocacy in favor of hospital management in which the marketing of hospital services occupies a place of outstanding importance. The defined principles of social marketing made it necessary that both the public and private hospitals consider hospital a social institution.

The quality of service, the behavior of medical and paramedical personnel, the structure of fee, and the inculcation of mass awareness are some of the aspects to given due weightage while marketing the healthcare services. In the developing perspective, the hospitals irrespective of the fact that they are public or private bear the responsibility of expanding their services to the rural areas where the masses suffer a lot. Therefore in natural way needs a new approach, a new strategy, a new vision. It is against this background that we talk about hospital marketing which would make the ways of multi–dimensional developments.

problem: Give the above stated environment; design an appropriate marketing mix for a corporate hospital.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94907

Have any Question? 

Related Questions in Marketing Management

Marketing research assignmenttopic building consumer

Marketing Research Assignment Topic: Building consumer loyalty in crown casino Melbourne: influence of strategic marketing programs. CLIENT IS NATIVE AUSTRALIAN. Unit Learning Outcome The assessment is designed to rigoro ...

For your discussion post this week select one of your

For your discussion post this week, select one of your favorite companies and research how it uses social media. In your post, identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, Link ...

Your report must address the following 1 evaluate those

Your report must address the following: 1) Evaluate those forces which influence a brand's corporate reputation. 2) Identify and assess the issues revolving around the VW scandal. 3) Make recommendations to restore and r ...

Tutorial three bpmnthe order management process is started

Tutorial Three (BPMN) The Order Management process is started when a customer places a purchase order. The purchase order received by the Sales & Distribution department has to be checked against the stock. The order det ...

You are the wellness director at a local hospital you are

You are the wellness Director at a local Hospital. You are implementing an incentive based campaign to encourage employees to increase participation in physical activity. At the end of the 8 week campaign you will host a ...

Option 1 swot-driven strategic planning product-based

Option #1: SWOT-Driven Strategic Planning (product-based company) SWOT analysis is a comprehensive tool that helps managers develop a strategic focus for an organization's marketing efforts. Using the information learned ...

This paper has to be on the nike sweatshopsis it ethical or

This paper has to be on the Nike Sweatshops: Is it ethical or not ethical and explain the reason why/why not. Along with the assignment is a PPT presentation 15-20 slide breaking down your paper/conclusion. A short video ...

Identify which market your product or service is operating

Identify which market your product or service is operating in, C2B, C2C, B2B, or B2C. Identify and discuss the advantages of the company using its website to target a consumer or business market. Make at least two recomm ...

Thread an alternative approach to the agency of

Thread : An alternative approach to the agency of corporations as articulated by Deleuze and Guattari. Typically I'm not going to explain stuff to the degree that you will see below, but since the topic is Deleuze and Gu ...

Assignmentwrite a 2000 word paper that consists of a very

Assignment Write a 2000 word paper that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing. You can select specific topics for your plan from the M ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate