Give examples of how EE would use this research data in marketing practice to create marketing communications. Select two customer groups from the data tables. Based on the research what type of marketing and advertising would you develop to communicate with these two groups. Here you should include advertising and marketing images to reflect your ideas and which you feel reflects the research results for the two customer groups/segments you have selected. The best ideas will be forwarded to Illuminas and EE (200 words-20 Marks). 3. Competitor Analysis (400 words - 20 marks) Using all secondary research sources via your Studynet portal provide a summary of the customer profile of a)Vodafone b) O2 c)orange . How does the customer profile differ for Vodafone differ to O2 and what does this mean for the Marketing manager of each of the mobile networks. What is the impact of this research data on their consumer marketing strategy. Based on your discussion and analysis, provide consumer marketing ideas for marketers for Vodafone and O2? conclusion sociable communicators and Mobile Maximisers are the two customer groups form the tables.