Q. 1 -Corporation XYZ is looking to expand into the online realm. Currently, they sell all types of gift baskets in their brick and mortar store. The owner has hired you to help them establish the store and the image. Explain how would the corporation go about starting their virtual store? Illustrate what are the advantages of them doing so? Once the store is open, explain how would the corporation go about increasing the image? Please explain in details.

2- Give an example from your own experience of poor e-Marketing. Based on the course materials, illustrate what could the corporation have done differently? Do you think this was indicative of the challenges which go along with e-Marketing? Please explain