Human beings process information on a regular basis both automatically (unconscious processing) and in a controlled (conscious processing) or goal-directed manner. These dual modes of social cognitive processing influence your perception of others and social behavior. The research within the field of social psychology reveals that much of our behavior is automatic and comes in a variety of ways (Dijksterhuis, 2010). For example, a person might be aware of a subliminal message in advertising, yet he or she is unaware of the effect it may have on his or her responses. A controlled or conscious processing is characterized by controllability and awareness.

Give a brief description of an example of a conscious and example of an unconscious social cognitive processing you engaged in within the last 24 hours or 48 hours.

Explain one possible reason why each of the dual modes of processing occurred.

Explain one way each of the modes of processing impacted you. Be specific and use current literature to support your response.