(Answered) Gilligans cruise lines provides pleasure cruises to the

Management Studies

Gilligan's Cruise Lines provides pleasure cruises to the masses. Gilligan's has a large fleet and competes on high volume and low price. Love Boat Cruises has smaller ships and provides luxury cruises to wealthy customers. What differences would you predict in their organizational structures? Explain. Hint: One company likely has a mechanistic structure, while the other likely has an organic structure.

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