Getting juicyassume that the contemporary apparel company, Ask an Expert

Management Studies

Getting Juicy

Assume that the contemporary apparel company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on TV during the NBC Nightly News and in print in Time magazine. The message is designed to announce new styles for the season and uses a 17-year-old woman as the model.

Evaluate this strategy, and if appropriate propose an alternative.

Using the AIDA model explain your recommendation for how to increase sales of Juicy Couture products.

Explain which elements of the IMC mix you’d recommend using and why.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93133452

Have any Question?Write your Review or question?

Related Questions in Operation Management

Discuss the main differences between retirement systems in

Discuss the main differences between retirement systems in the United States (taking into account legally-required and discretionary programs) and one other country discussed in this chapter. Does it appear that the cost ...

Explain the following questions in two paragraphs each

Explain the following questions in two paragraphs. (Each question in a paragraph at least) Explain how individuals navigate organizational politics. Define leadership and followership. Follow APA style for referencing.

Emotional intelligence ei includes both personal and social

Emotional Intelligence (EI) includes both personal and social competence. In the personal realm, a person with EI is self-aware, able to accurately assess his or her own strengths and limits and act in a self-confident w ...

As a consultant to walt disney companyrsquos management you

As a consultant to Walt Disney Company’s management, you have been asked to prepare an assessment of the company’s diversification/acquisition strategy over the past 30 years, beginning with Michael Eisner’s term as CEO ...

Jessica smith is the vice president of new drug development

Jessica Smith is the vice president of new drug development at Generic Phama, Inc, a pharmaceutical research company in Boston, Massachusetts. One year ago, she filed an application with the Food and Drug Administration ...

Dirt bikesrsquos management believes that the company could

Dirt Bikes’s management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dir ...

1 the principal owes certain duties to an agent and

1. The principal owes certain duties to an agent and independent contractor, which of the following is not included? Principal's duty to indemnify Principal's duty to compensate Principal's duty to reimburse Principal's ...

1 all managements should strive to developa self-managing

1. All managements should strive to develop; A. Self-managing groups that allow the team members to coordinate their own activities across the business spectrum and even decide on individual compensation B. Functional gr ...

The economist case describes the history organization and

The Economist case describes the history, organization, and business model of the Economist. 1. Briefly explore the reasons for the Economist's superior performance where many of its peers were languishing? 2. What are t ...

A small copy center uses 5 530-sheet boxes of copy paper a

A small copy center uses 5 530-sheet boxes of copy paper a week. Experience suggests that usage can be well approximated by a normal distribution with a mean of 5 boxes per week and a standard deviation of .50 boxes per ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert