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Generate revenue for city under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

For each proposal,

  • Find the source(s) of revenue and how the income will support the program
  • Identify the revenue estimating techniques to evaluate amount of revenue for each program
  • Find the public's response
  • Determine alternative implementations

After evaluation each of the two proposals, make a recommendation on which program your city should implement. Explain why you chose one proposal over the other.

Reference style: APA format

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9131173
  • Price:- $30

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