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General Electric, Berkshire Hathaway and Richard Branson's Virgin Group each comprise a wide range of different businesses that appear to have few close technical or customer linkages.

Are these examples of unrelated diversification and do the corporate and ownership links within each of the groups result in the creation of any value?

If so, what are the sources of this value creation?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92594908

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