GENA Report
GLOBAL ENVIRONMENTAL NEWS ANALYSIS (GENA) REPORT
The global business environment is changing rapidly. The objective of the GENA is to encourage you to be informed of changes in the global business environment. Your task is to report such news and its implications for theory and practice. By executing this assignment, you will learn to apply theoretical readings to current global news, and understand the implications of current business practices.
This is business writing using professional terms and wording. Avoid using slang and common colloquialisms. Avoid the passive tense (have been). Avoid using the word "get". Find a proper verb. I expect finished work to beproofread and spell-checked.
The following format must be used:
News item, source, date
Concise, brief summary
(c) Implications for practice (beneficiaries/losers)
(d) Implications for theory (link theories/concepts from text to news item)
(e) Future direction/your personal prediction based on reading
Using this article relating to global news, summarize the article, identify and explain implications for practice and theory (including citing the related concepts from your textbook), and provide your opinion of the future direction the story might take.
Prepare your report according to the instructions below:
Requirements (Here's what your paper should look like):
Length 2-3 (maximum) well-written pages
Single line spacing
Font - Times New Roman size 12pt
USE THESE Headings: Summary, Implications for Practice, Implications for Theory, Future Direction.
Note: Failure to follow instructions, e.g. wrong headings, spacing, not stapled etc. will cost points. The Writing Center is an excellent resource on campus for writing assistance. It is located in Carlson Library - 419.530.2176. I strongly recommend utilizing the Center.
GENA WorksheetMy GENA report is due on:_________________
Use this worksheet as a guide to help you prepare a high quality GENA report. Read this sheet then read your article again thinking about each question below.
Summary:
Who are the main entities in the story?
What are the names of the companies, organizations, people or governments involved?
What is the main point of the article?
What action is being taken by the actors in the article?
What are the consequences of these actions?
Implications for practice: (Do not paste this listing format into your paper)
Who benefits or loses from these actions? How do they benefit or lose?
Winners: Losers:
Implications for theory:
What Global Business concept might relate to this story?
How does it relate?
NOTE: (Bold-face the concept name) then cite the textbook - Example: cultural relativism (Hill 136)
Relevant Global Business Theories/Concepts (Do not paste this listing format into your paper)
Future direction:
What do you think will happen in the future and why?
What obstacles do you think the actors might face that were not discussed in the article?
What might other companies or organizations do as a result of this story?