GE Case Questions

1. What is GE's current level of diversification? Is GE more or less diversified than it was in the past?

2. Jeff Immelt became CEO of GE on Sept. 7, 2001. Analyze the external environment since this time, and the effects these changes have had on GE. How have these changes in the external environment influenced GE's level of diversification?

3. How well does the healthymagination initiative fit with GE's resources and capabilities? Which capabilities/resources from their current lines of business are likely to benefit the healthymagination initiative?

Attachment:- Assignment.rar