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Further details on the write-up of your survey:

1) First lay out what are your research objectives and hypotheses to be tested by your survey. This section will discuss what the goals of your survey are. These can come from any source, your reading of the background material, the secondary data, the class discussion, the focus groups findings or even your own ideas.

You should include some discussion of how you settled on what objectives and/or hypotheses to explore and what actions your results might lead to for the ARCBS.

2) Next discuss what specific aspects (constructs) you are going to need to measure to be able to address your objectives and hypotheses above.

For example: "To explore our hypothesis concerning the role of acculturation in predicting blood donation, we will need to measure the respondent's acculturation and sense of acceptance into Australia mainstream culture, respondent background (including ethnic background, language proficiency, years in Australia), along with their likelihood of donating blood in Australia."

Aspect can be broadly defined and might include attitudes, perceptions, motivations, barriers to action, behavioural intentions, past behaviours, and demographics.

The idea is to make explicit what things you need to measure and to make clear how they relate to your objectives.

3) Next present your actual measures and discuss how they align with the aspects you need to measure. You will want to discuss what they capture and why you designed the measures the way you did.

This is where you demonstrate that you did not just write the first thing that came to you but thought about how it should be constructed to get you the most information. Your chance to give the rationale for your scaling decisions.

4) Finally discuss the limitations of your survey. You might always want to discuss the limitations of using surveys to meet the objectives you set forth.

This section should discuss what you would do differently, if you had more resources (e.g., research experience, time, money, people). The goal of this section is to demonstrate that you understand the issues that concern the use of this research technique for addressing this problem.

Nuts and Bolts:

1) You need to turn in a hardcopy of your report in class (week 6) and submit a softcopy on BB.

2) Your "actual" survey should be placed in the appendix section of the write-up.

3) The report should involve at least 4 pages of text (not including the survey itself or any appendices). You won't be able to do a good job on all of the above in less space than that.

The 6 page upper limit is a soft limit; meaning you can go somewhat beyond this limit without grading penalty. But remember the more you write, the more contribution and insight the grader will expect to see. If you are above 8 pages of text you should look to tighten your discussion.

4) Report should be professionally presented with standard formatting (e.g. font 12, 1.5 spacing, 2.5cm/1 inch margin throughout etc.). Please use Harvard referencing in your report.

5) Students are NOT required to generate a live copy of their survey (i.e., a web copy).

Article : Blood Donors and Factors Impacting the Blood Donation Decision By Theresa W. Gillespie and Christopher D. Hillyer

Attachment:- term_project_stage.rar

Marketing Management, Management Studies

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