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From your own understandings, what is actually meant by the term "Marketing Logistics", and what is its role and importance to an organization's overall marketing effort ?

(please don't simply cut & paste or paraphrase definitions from the text or other 3rd-party sources here)

* What are some of the steps necessary for market logistics planning?

* What are the problems and challenges associated with market logistics?

* Can you give an example ?

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