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From the list below, choose a subject you would like to research. This will be the topic of your thread: Long-term customer loyalty and relationships Global marketing The importance of marketing research Defending the practice of social media marketing Threads: Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board. In at least 600 words, discuss your topic by addressing the following items: Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item). Examine at least 1 practical application/example for your topic. Formulate a question about your topic that your classmates will respond to. Have a separate heading for each of these 3 sections.

Operation Management, Management Studies

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