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From the case study, evaluate Blendtec's current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers.

Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers.

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