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From the scenarios, Chris and Erica are considering different options for business expansion, and one of the considerations is to venture into the global market. Discuss two strategies that they can use to enter the global market, and explain why these approaches would be appropriate and beneficial to the business.

From the case study, discuss why it was necessary for McDonald's to adjust its global business strategy, and explain whether or not you believe this approach is a sound one. Provide a rationale for your response.

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Operation Management, Management Studies

Category:- Operation Management
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