From the case it is easy to see that acxiom has focused on, Ask an Expert

Management Studies

Q. Case study for Acxiom Corporation: Data Demand Respect.

1. Acxiom is in a unique type of business. Explain how would you explain the business of Acxiom? Is it a service- or a product-oriented business?

2. From the case, it is easy to see that Acxiom has focused on a wide variety of data from different sources. Explain how does Acxiom decide which data to collect and for whom?

3. Acxiom’s business raises many issues related to privacy. Are the data collected by Acxiom really private?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9375790

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